Are you looking for more jobs? In this article I will review 5 relatively simple, but essential ways to get the phone ringing with fire damage restoration leads:
I will be completely honest with you here, from my perspective, basic local SEO is something that I think a lot of business owners have the capacity to understand, but they often get overwhelmed with it’s perceived complexities, and get deterred from trying. I am not saying that you, as a restoration franchise owner, can easily replace your professional SEO contractor, but it is possible for you to get an understanding of the basics. This will allow you to save money by doing some things yourself, and to hold your online marketer accountable.
If you do not have a GMB listing yet you are missing out on a massive source of fire restortation leads for your business! When someone preforms a local search, the search results display like the following picture:
You can see that the ads are at the top, second is the Google Maps listings, and third is the organic search results. For most searches there will be three businesses shown in what’s sometimes referred to as the map pack.
Look into verifying your GMB your listing by reading this help article.
How to optimize:
This is a great starting point for getting more fire and water restoration leads. On-page optimization involves making sure all of the wording on your website is correct and properly optimized for Google.
Images are very important for rankings and getting fire restoration leads. I recommend including at least 1-2 (original if possible) per page or post. Try to use relevant images that will rank higher in Google Images for your target keywords. Your images will have to be tagged properly, to do this use similar elements as on-page optimization: (URL,The image file name, the title, the alt text, and the caption).
All restoration companies should have at least one social media page for their business that links back to their website. Having an active following on other parts of the internet will boost your website’s rankings and provide more fire and water damage leads.
Remember that it is important for all disaster recovery companies to have a Yelp page. Especially if you are looking to target residential property work.
Video can provide additional appeal to potential clients.